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以战略为导向的品牌全案策划

广亚:同框门窗 ——

全屋系统门窗,开创新时代

anliyinyan:

cong80,90niandaiguoneidalifazhanshengchanli,wuzijinque,maifangshichangyoushengchanjiuyouxiaoshou。dao21shijichuqiyejiankaishipinchanpinzhiliang、pinchengben。kaishidadaokuofukaizhanguimohuafazhan,yijuchengweixingyelongtou。zaidaoxianjinjingxiaoshang、xiayoukehukaishiguanzhu“dapaizi”。jijitourupinpaixingxiangdazao,chengweixingyezhiming、youshilidepinpaizhiyi。


weilaizhiyouzhuazhuzhongduanxiaofeizhe,cainengzhenzhengzhuazhushichang。zhongduanxiaofeizhedexuanze,jiushijingxiaoshangdexuanze。zhuazhuxiaofeizhedebanfajihuzhiyouyige,jiushizuoxiaofeizherenkedepinpai。guangyalvyejiangyimenchuangpinpaidazaopinpaihuafazhandazhanlvedexianfeng,jinruzhongduanxiaofeishichang。

 

同框门窗:全屋系统门窗,开创新时代

 

kehu:guangyalvye

fuwuneirong:pinpaizhanlvedingwei,yingxiaocelve

riqi:2019nian

品牌策划公司 > 案例 > 地产/家居/电器

 同框门窗海报设计


门窗行业品牌设计


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同框门窗品牌战略发布会


2019同框门窗品牌战略发布会


龙狮杨奇讲解同框未来品牌发展战略


广亚同框品牌发布会


同框门窗新品发布会



同框门窗品牌发布会盛况


门窗行业展会布置



同框门窗展会


同框会展横幅


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xiangmubeijing:guangyalvyeyongyougudingzichan30yiyuan,yuangong5000yuren。chanpinyumanquanqiu,gouzhuledaliangzhimingdeguoneiwaidaxingbiaozhixingjianzhugongcheng,ru,guangzhouxinbaiyunjichang、ribenepson、dibaihaiwanzhimen、abuzhabizhongxinshichang、eluosilianbangdalou、deguofalankefuhangkongtieluzhongxin、gangzhuaodaqiaoxianggangbianjianzhandeng。chulechanpinxiaowangquanguogedizhiwai,gongsihaizaixianggang、meiguo、aodaliyashelileyingxiaofengongsi,chukouliangzaizhongduolvxingcaizhizaoqiyezhongminglieqianmao。

jiejue:qiyeyaochixufazhan,bixuzhenduizhongduanxiaofeizhedechangguiyiyidepinpaihua。qiyepinpaihuakeburonghuan。pinpaihuazhiluruhezou?


 

一个好名字=成功了一半

longshipinpaicehuagongsiweiguangyamenchuangqilegejuehaodepinpaimingcheng-【tongkuang】。“tongkuang”yuanziwangluoliuxingyu,nianqing、shishang,fuhenianqingrenshenmeixuqiu。tongshiyunhanzhe“aiqingxingfu,jiatingheman”demeihaoyuyi。qinglvfuqishenzhipengyoudejinianritongkuangkeyichengweiqifanfudecuxiaohuodongzhuti,shipinpaiyongyoujidadepinpaichuanbojiazhi。


 

洞察行业未来:全屋定制+系统门窗

quanwudingzhishijiajuxingyededaqushi。yaodazaomenchuanglongtoupinpaijiubixushipinpaichengweiquanwumenchuangxingyexinbiaozhundezhidingzhe。


 

那么问题来了,新标准到底是什么?

(1)“全屋门窗定制”

quanwumenchuangdingzhibaokuoyizhanshigoumai,danbuzhiyuyizhanshigoumai。 zhenzhengde【quanwumenchuangdingzhi】yinggaiyongyougengshenhou、guangfandeyiyi,bushijiandandeduogemenchuangjiazaiyiqi。ershizhenduimeigebutongdejiajuchangjingdeshijixuqiu,duimenchuangjinxingshendudebiaozhunhuadingzhi。yiliudajiajukongjianweijichu,genjuxiaofeizheduimeigekongjiandemenchuangxuqiu,jiehewomenzhuanyedejianyi,weixiaofeizhegexinghuadingzhiquanwumenchuang。 yigelvxianjianliquanwumenchuangdingzhibiaozhundepinpai,cainengchengweixingyebiaozhundezhidingzhe。

(2)门窗行业产品发展的大趋势-系统门窗

xiaofeishengjishidai,guoqudanyidegongnengduixiaofeizheyouxiao,yinweidangshimenchuanghaimeiyourenhegongneng,danxianzaigezhonggongnengdemenchuangdouyoule,zheizhongchanpinchayihuacelvejiubuzaiguanyongle。xiaofeizhexuyaodebujinjinshijingyinhuozheqita,ershixuyaoyigexingnengxitongyoujizuhedewanmeimenchuang。jiangugere、geyin、fangdao、zheyang、naihouxing、caozuoshougandengyixiliezhongyaodegongneng,haiyaokaolvgehuanjiexingnengdezonghejieguo,zuizhongxingchenggaoxingnengdexitongmenchuangbidingnenglingxianxiayigemenchuangpinpaideshidai。youcituichu“xitongmenchuang”zheiyixianjingainian。 yigaozhiliangtuixing“quanwudingzhi”he“xitongmenchuang”,jiangshi“tongkuangmenchuang”chengweimenchuangxingyelongtoudehexinjingzhenglisuozai。


 

品牌体系构建

(1)“quanwutongkuang,aiyimankuang”zheiyiyiyuchuanbodeguanggaoyushidexiaofeizhedadajiashendui“tongkuang”deyinxiang。

(2)“甜蜜,幸福,快乐”是同框门窗品牌的定位。 同框门窗展会盛况

 

jieyu:tongkuangmenchuangpinpaixingxiangdingweiheyingxiaozhanlveyanjiugongzuo。zhuyaocongshichangxuqiu,xingyelingdaozhedebibeitiaojianjipinpaidingweiyuchuanbosangezhuyaofangmianrushou,genjulongshipinpaicehuatuanduiminruideshichangchujuejixindeshidaidexingyequshiweiguangyalvyetigongquanxindepinpaifazhanjianyi。



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